Impossible wanted to create brand awareness, generate leads, and attract a new market. After brainstorming with the team we decided to create meetups once a month to nurture new contacts, allow people to network and create a community around shared values and interests. 

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The targeted audience for this event were managers and decision-makers from corporations based in Silicon Valley. 

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As Event Coordinator, I initiated planning, coordination, and execution of events with up to 80 attendees with other collaborators such as Menlo College, Rotary Club of Menlo Park, and C-level speakers to create brand awareness and attract new business.

In collaboration with the Impossible team, I developed a business strategy, generated leads, and established collaborative relationships with key innovation companies and organizations such as Institute for the Future and Silicon Valley Forums.

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The meetups were held once a month for one year. During this project, I worked with a small internal team working on the design and branding for the events. The events were branded as "The Future of..." where we selected speakers to talk about the future trends in their industry.  

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I used an iterative process to plan the events every month, using 4 phases of  project management as initiation, planning, execution, and closeout. 

We had an evidence-based approach to planning the events since we requested feedback from the attendees and created a community through the Meetup platform. I would plan the next event taking into consideration the post-event feedback from previous attendees. 

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Meetups and Events created awareness around the brand generating leads bringing the identified audience to the Impossible office in Menlo Park, where the company’s leadership team had the opportunity to engage with them. I tracked leads on a CRM noticing an increase of 30%.