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CONTENT & CREATIVE STRATEGY

Helping organizations find clarity, align teams, and deliver meaningful results.

Meta (Facebook) Global Security

Governance Strategy

Partnered with Global Security leadership to execute and scale cross-functional governance initiatives. Supported the development of strategic roadmaps, planning frameworks, and operational processes that helped the Governance team deliver one of the organization's highest-impact programs.

TecMilenio

Product Strategy for EdTech

Acted as product manager for an alpha-stage online course platform, leading market and competitor research, managing a distributed team, and running the project through agile sprints from concept to testing.

3XM Group

Website & Brand Market-Fit Strategy

Led a UX research initiative with a senior designer, gathering feedback from 13 participants across new and existing customer segments to evaluate 3XM's US market fit. The resulting recommendations reshaped the company's website messaging and led to a full site restructure — more than half of the proposed changes were implemented.

© 2021 by Sandra Valdés

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